{"id":381442,"date":"2023-12-19T17:56:29","date_gmt":"2023-12-19T16:56:29","guid":{"rendered":"https:\/\/db-groupeidec.com\/?p=381442"},"modified":"2024-01-11T16:48:19","modified_gmt":"2024-01-11T15:48:19","slug":"decathlon-grand-frais-et-db-unissent-leurs-forces-pour-optimiser-des-espaces-commerciaux-a-varennes-les-macon-71","status":"publish","type":"post","link":"https:\/\/db-groupeidec.com\/decathlon-grand-frais-et-db-unissent-leurs-forces-pour-optimiser-des-espaces-commerciaux-a-varennes-les-macon-71\/","title":{"rendered":"Decathlon, Grand Frais et DB unissent leurs forces pour optimiser des espaces commerciaux \u00e0 Varennes-les-Macon (71)"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Dans le contexte de l&rsquo;\u00e9volution des tendances de consommation, DECATHLON, acteur majeur dans le domaine des articles de sport, s&rsquo;adapte strat\u00e9giquement \u00e0 la mont\u00e9e en puissance des ventes en ligne. Afin d&rsquo;optimiser ses espaces commerciaux, la soci\u00e9t\u00e9 a entrepris un projet visant \u00e0 redimensionner ses magasins physiques et \u00e0 louer les espaces exc\u00e9dentaires \u00e0 d&rsquo;autres enseignes. Cette initiative t\u00e9moigne de la confiance \u00e9tablie entre DECATHLON et DB filiale du Groupe IDEC, soulign\u00e9e par la r\u00e9alisation r\u00e9ussie de projets ant\u00e9rieurs, tels que ceux \u00e0 Lyon Bron, Pontarlier, Fr\u00e9jus et Montb\u00e9liard.<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">R\u00e9am\u00e9nagement Strat\u00e9gique<\/h3>\n\n\n\n<p>Dans la premi\u00e8re phase du projet, DECATHLON a proc\u00e9d\u00e9 \u00e0 la d\u00e9coupe de son magasin, r\u00e9duisant ainsi sa surface de vente de 2 200 m\u00b2. Cette d\u00e9marche s&rsquo;inscrit dans une volont\u00e9 de s&rsquo;adapter aux nouvelles exigences du march\u00e9 tout en maintenant une pr\u00e9sence physique. La surface exc\u00e9dentaire a ensuite \u00e9t\u00e9 mise \u00e0 profit par l&rsquo;installation d&rsquo;un magasin GRAND FRAIS et d&rsquo;une boulangerie MARIE BLACHERE. Pour l\u2019entreprise DB, la complexit\u00e9 de ce projet r\u00e9sidait dans la n\u00e9cessit\u00e9 de r\u00e9aliser ces travaux sans fermer le magasin, assurant ainsi une continuit\u00e9 d&rsquo;activit\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Une relation de confiance entre Grand Frais, D\u00e9cathlon et DB<\/h3>\n\n\n\n<p>La r\u00e9ussite de ce projet repose en grande partie sur la gestion de projet assur\u00e9e par DB, agissant en tant que Ma\u00eetrise d&rsquo;\u0152uvre pour les deux parties, DECATHLON et GRAND FRAIS. Ce partenariat d\u00e9montre la capacit\u00e9 de DB \u00e0 coordonner des initiatives diverses au sein d&rsquo;un m\u00eame projet, garantissant une livraison en d\u00e9cembre 2023, apr\u00e8s 13 mois de travaux. Ce projet, alliant r\u00e9duction de surface, r\u00e9am\u00e9nagement strat\u00e9gique, et gestion de projet efficace, offre un mod\u00e8le prometteur pour l&rsquo;optimisation des espaces commerciaux dans un contexte \u00e9conomique en perp\u00e9tuelle \u00e9volution.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"492\" src=\"https:\/\/db-groupeidec.com\/wp-content\/uploads\/sites\/7\/2024\/01\/GRAND-FRAIS-et-DECATHLON-MACON-1024x492.jpg\" alt=\"\" class=\"wp-image-381453\" srcset=\"https:\/\/db-groupeidec.com\/wp-content\/uploads\/sites\/7\/2024\/01\/GRAND-FRAIS-et-DECATHLON-MACON-1024x492.jpg 1024w, https:\/\/db-groupeidec.com\/wp-content\/uploads\/sites\/7\/2024\/01\/GRAND-FRAIS-et-DECATHLON-MACON-300x144.jpg 300w, https:\/\/db-groupeidec.com\/wp-content\/uploads\/sites\/7\/2024\/01\/GRAND-FRAIS-et-DECATHLON-MACON-768x369.jpg 768w, https:\/\/db-groupeidec.com\/wp-content\/uploads\/sites\/7\/2024\/01\/GRAND-FRAIS-et-DECATHLON-MACON-1536x738.jpg 1536w, https:\/\/db-groupeidec.com\/wp-content\/uploads\/sites\/7\/2024\/01\/GRAND-FRAIS-et-DECATHLON-MACON-370x178.jpg 370w, https:\/\/db-groupeidec.com\/wp-content\/uploads\/sites\/7\/2024\/01\/GRAND-FRAIS-et-DECATHLON-MACON-840x404.jpg 840w, https:\/\/db-groupeidec.com\/wp-content\/uploads\/sites\/7\/2024\/01\/GRAND-FRAIS-et-DECATHLON-MACON-410x197.jpg 410w, https:\/\/db-groupeidec.com\/wp-content\/uploads\/sites\/7\/2024\/01\/GRAND-FRAIS-et-DECATHLON-MACON.jpg 1658w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Dans le contexte de l&rsquo;\u00e9volution des tendances de consommation, DECATHLON, acteur majeur dans le domaine des articles de sport, s&rsquo;adapte strat\u00e9giquement \u00e0 la mont\u00e9e en puissance des ventes en ligne.&hellip;<\/p>\n","protected":false},"author":8,"featured_media":381453,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[11,12],"tags":[],"class_list":["post-381442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-actualites-flux-grid-info"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Decathlon, Grand Frais et DB unissent leurs forces pour optimiser des espaces commerciaux \u00e0 Varennes-les-Macon (71) - DB<\/title>\n<meta name=\"description\" content=\"Decathlon travaille avec DB pour le redimensionnement de ses magasins face \u00e0 la mont\u00e9e en puissance des ventes en ligne.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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