{"id":381188,"date":"2023-01-25T15:10:22","date_gmt":"2023-01-25T14:10:22","guid":{"rendered":"https:\/\/db-groupeidec.com\/?p=381188"},"modified":"2023-01-25T15:10:22","modified_gmt":"2023-01-25T14:10:22","slug":"db-se-reinvente-avec-une-nouvelle-identite-et-un-nouveau-positionnement","status":"publish","type":"post","link":"https:\/\/db-groupeidec.com\/db-se-reinvente-avec-une-nouvelle-identite-et-un-nouveau-positionnement\/","title":{"rendered":"DB se r\u00e9invente avec une nouvelle identit\u00e9 et un nouveau positionnement"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">DB, int\u00e9gr\u00e9 au sein du GROUPE IDEC l\u2019ann\u00e9e derni\u00e8re poursuit sa mutation en se dotant d\u2019une image de marque remani\u00e9e, d\u2019un nouveau positionnement et d\u2019une nouvelle Direction. L\u2019ensemble de ces \u00e9volutions soulignent la volont\u00e9 de l\u2019entreprise de prendre le virage du cl\u00e9 en main pour proposer \u00e0 ses clients un accompagnement toujours plus adapt\u00e9 \u00e0 leurs enjeux.<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Une int\u00e9gration r\u00e9affirm\u00e9e au sein du GROUPE IDEC<\/h3>\n\n\n\n<p>Le GROUPE IDEC, acteur majeur intervenant sur tous les segments de l\u2019immobilier (am\u00e9nagement, promotion, investissement, ing\u00e9nierie, \u00e9nergie), annon\u00e7ait en avril dernier l\u2019acquisition de DB. Cette entreprise \u00e0 taille humaine, bas\u00e9e depuis pr\u00e8s de 20 ans \u00e0 Saint-Just-Saint-Rambert (42) qui s\u2019illustre dans la r\u00e9alisation de projets immobiliers int\u00e8gre le p\u00f4le Ing\u00e9nierie du Groupe qui compte d\u00e9j\u00e0 huit concepteurs-constructeurs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Un virage vers le cl\u00e9 en main<\/h3>\n\n\n\n<p>D\u00e8s son int\u00e9gration, DB a amorc\u00e9 un virage vers le cl\u00e9 en main, la marque de fabrique de l\u2019ensemble des filiales du GROUPE IDEC. Cet accompagnement, centr\u00e9 sur la confiance et un engagement sur un co\u00fbt d\u2019ex\u00e9cution, un d\u00e9lai de r\u00e9alisation, un interlocuteur unique et une qualit\u00e9 d\u2019ex\u00e9cution est d\u00e9sormais propos\u00e9 \u00e0 l\u2019ensemble de ses clients, principalement des acteurs de l\u2019industrie, de la logistique, du tertiaire et de l\u2019immobilier commercial. L\u2019approche commerciale propos\u00e9e \u00e0 ses clients historiques et fid\u00e8les reste inchang\u00e9e.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Une nouvelle Direction<\/h3>\n\n\n\n<p>Pour acter cette \u00e9volution, et la transversalit\u00e9 mise en place avec IDEC GRAND SUD, DB se dote d\u2019une nouvelle Direction compos\u00e9e de S\u00e9bastien PICARD, nomm\u00e9 Directeur G\u00e9n\u00e9ral (en compl\u00e9ment de la m\u00eame fonction qu\u2019il occupe chez IDEC GRAND SUD), et Victor FOURNIER, promu Directeur d\u2019Agence (jusqu\u2019alors Directeur du D\u00e9veloppement d\u2019IDEC GRAND SUD). Avec ce tandem, R\u00e9mi MOULIN qui assure la Direction Technique et l\u2019appui des femmes et des hommes qui composent l\u2019entreprise depuis sa cr\u00e9ation, l\u2019ensemble des leviers sont r\u00e9unis pour relever les d\u00e9fis les plus ambitieux propos\u00e9s par leurs clients.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Une nouvelle identit\u00e9<\/h3>\n\n\n\n<p>L\u2019ensemble de ces changements s\u2019illustrent \u00e0 travers la refonte compl\u00e8te de l\u2019identit\u00e9 de marque de DB. Nouveau logo, nouveau site internet, plaquette commerciale et clip de pr\u00e9sentation, ces outils de communication s\u2019harmonisent et s\u2019int\u00e8grent dans une volont\u00e9 d\u2019apporter une identit\u00e9 commune \u00e0 toutes les filiales qui composent le P\u00f4le Ing\u00e9nierie du GROUPE IDEC.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DB, int\u00e9gr\u00e9 au sein du GROUPE IDEC l\u2019ann\u00e9e derni\u00e8re poursuit sa mutation en se dotant d\u2019une image de marque remani\u00e9e, d\u2019un nouveau positionnement et d\u2019une nouvelle Direction. L\u2019ensemble de ces&hellip;<\/p>\n","protected":false},"author":1,"featured_media":381193,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[11,12],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DB se r\u00e9invente avec une nouvelle identit\u00e9 et un nouveau positionnement - DB<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/db-groupeidec.com\/db-se-reinvente-avec-une-nouvelle-identite-et-un-nouveau-positionnement\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DB se r\u00e9invente avec une nouvelle identit\u00e9 et un nouveau positionnement - DB\" \/>\n<meta property=\"og:description\" content=\"DB, int\u00e9gr\u00e9 au sein du GROUPE IDEC l\u2019ann\u00e9e derni\u00e8re poursuit sa mutation en se dotant d\u2019une image de marque remani\u00e9e, d\u2019un nouveau positionnement et d\u2019une nouvelle Direction. 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